KNOWLEDGE, SKILLS, AND ABILITIES:
Knowledge of marketing concepts, principles, and methods.
Ability to communicate effectively other than in writing.
Knowledge of social media and Web site principles and evaluation techniques.
Ability to plan and execute communications and information.
MINIMUM FEDERAL QUALIFICATION REQUIREMENTS:
Grade 12:
Qualifying experience for the GS-12 level includes one year of specialized experience at least equivalent to the GS-11 level which is in or directly related to the line of work of the position to be filled and which has equipped the applicant with the particular knowledge, skills, and abilities to successfully perform the duties of the position. Examples of specialized experience include: Using social media tools (social networking sites, video sharing sites, blogs and wikis) to promote a strong web presence for an organization, including utilizing video, audio, and digital imagery to support communications; managing the sourcing and production of online materials such as reports and articles for industry publications and online communities, and promotional copy to reach diverse audiences; coordinating development and/or production of publications covering a variety of subjects and targeted for a variety of audiences; and working as part of a team on projects that contained complicating elements requiring the adaptation of communication techniques and evaluation criteria for the measurement and improvement of communication program effectiveness and/or organizational productivity.
Grade 13:
Qualifying experience for the GS-13 level includes one year of specialized experience at least equivalent to the GS-12 level which is in or directly related to the line of work of the position to be filled and which has equipped the applicant with the particular knowledge, skills, and abilities to successfully perform the duties of the position. Examples of specialized experience include: developing communications policy guides for substantive mission oriented program areas; implementing strategies for promoting and publicizing new or substantially revamped programs and services, e.g., promoting innovative marketing strategies to extend the reach of traditional programs and publications; developing multimedia promotional material for national programs, including video presentations and web site page; and managing projects with complex program issues that contained complicating elements requiring the adaptation of communication techniques and evaluation criteria for the measurement and improvement of communication program effectiveness and/or organizational productivity.